This inventor holds 2 USPTO granted patents and 1 published patent application and 1 EPO patent. Top assignee: Liveramp, Inc.. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: Niels Baarsma: Innovator in Privacy Technology
Introduction
Niels Baarsma is a prominent inventor based in Amsterdam, Netherlands. He has made significant contributions to the field of privacy technology, holding 2 patents that focus on enhancing user privacy in digital communications. His work is particularly relevant in today's data-driven world, where privacy concerns are paramount.
Latest Patents
One of Niels Baarsma's latest patents is the "On-device identity resolution software development kit." This innovative software development kit enables targeted messaging from a remote device to a client device through an app installed on the client device, all while ensuring that no personal information leaves the client device. The system utilizes Bloom filters mapped to specific app bundle identifiers, allowing for effective targeted messaging based on user identifiers without compromising user privacy. Additionally, real-time measurement is achieved by firing conversion events to an integrated mobile network, which analyzes the effectiveness of the targeted messaging without exposing any personal information.
Another notable patent is the "Privacy manager for connected TV and over-the-top applications." This system processes privacy permissions for consumers using vendor applications, allowing for the recording, storing, and retrieving of consent transactions performed by users. It employs hash-generated IDs to create a subject ID, which is then used to retrieve consent transactions and permissions associated with the subject, ensuring that user privacy is maintained throughout the process.
Career Highlights
Niels Baarsma is currently employed at LiveRamp, Inc., where he continues to develop innovative solutions that prioritize user privacy. His work at LiveRamp has positioned him as a key player in the privacy technology sector, contributing to the company's mission of providing secure and effective data solutions.
Collaborations
Throughout his career, Niels has collaborated with talented professionals, including Martijn Eindhoven and Milos Viktorovic. These collaborations have fostered an environment of innovation and creativity, allowing for the development of cutting-edge privacy technologies.
Conclusion
Niels Baarsma is a visionary inventor whose work in privacy technology is shaping the future of digital communications. His patents reflect a commitment to user privacy and data security, making him a significant figure in the industry.