Neha Arora

Title: Neha Arora: Innovator in Local Search Technologies

Introduction

Neha Arora is a prominent inventor based in San Carlos, California. She has made significant contributions to the field of local search technologies, holding a total of six patents. Her work focuses on enhancing the efficiency and accuracy of search results based on user location.

Latest Patents

One of Neha's latest patents is titled "Distance Based Search Ranking Demotion." This patent describes methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for processing local search results. The method determines if a first local document in a set of local documents is eligible for a demotion operation based on a proximity measure related to the user's device location. If the proximity measure indicates that another local document is within a specified threshold distance, the first local document is demoted in its ranking. This innovative approach aims to improve the relevance of local search results for users.

Career Highlights

Neha Arora is currently employed at Google Inc., where she continues to develop and refine technologies that enhance user experience in local search. Her expertise in this area has positioned her as a key player in the advancement of search algorithms and user interface design.

Collaborations

Neha has collaborated with notable colleagues, including Ke Yang and Zuguang Yang, to further her research and development efforts. These collaborations have contributed to the successful implementation of her innovative ideas within the company.

Conclusion

Neha Arora's work in local search technologies exemplifies her commitment to innovation and user-centric design. Her patents and contributions continue to shape the future of search engines, making them more effective and relevant for users.