Location History:
- Syosset, NY (US) (2018 - 2021)
- West Windsor, NJ (US) (2020 - 2024)
Company Filing History:
Years Active: 2018-2024
Title: Nandhita Karunanithi: Innovator in Video Delivery Optimization
Introduction
Nandhita Karunanithi is a notable inventor based in Syosset, NY (US). He has made significant contributions to the field of video delivery optimization, holding a total of 4 patents. His work focuses on enhancing viewer interaction and optimizing advertising strategies through data analysis.
Latest Patents
One of Nandhita's latest patents is titled "Optimizing inventory based on predicted viewership." This invention addresses the collection and analysis of viewing data to provide insights into viewer interaction with video content. The system evaluates past viewership data for periodic events, determines market segment tendencies, and predicts future viewership based on these tendencies. Another significant patent is the "Reach and frequency estimator." This invention utilizes viewership data collected via set-top boxes at individual households to recommend ad spots based on the percentage of households likely to view them. It compiles available ad spots per broadcast week and determines the number of spots that meet specific reach and frequency thresholds.
Career Highlights
Nandhita Karunanithi is currently employed at Csc Holdings, LLC, where he continues to innovate in the realm of video delivery and advertising optimization. His work has had a profound impact on how networks approach advertising and viewer engagement.
Collaborations
Nandhita collaborates with talented individuals such as Colleen Moraghan and Dale Thomas, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
Nandhita Karunanithi's contributions to video delivery optimization and advertising strategies highlight his role as a leading inventor in the industry. His patents reflect a commitment to enhancing viewer experiences and optimizing advertising effectiveness.