Company Filing History:
Years Active: 2021-2023
Title: Mykola Markov: Innovator in Targeted Marketing Technologies
Introduction
Mykola Markov is a notable inventor based in San Jose, California. He has made significant contributions to the field of targeted marketing through his innovative technologies. With a total of 3 patents to his name, Markov continues to push the boundaries of how brands engage with consumers.
Latest Patents
One of Mykola Markov's latest patents is an "Offer personalization engine for targeted marketing of branded consumer packaged goods." This method involves receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good. The digital promotion payload includes a digital promotion value associated with the branded consumer packaged good. The method also includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, and receiving confirmation from the supply side platform that the bid response has been selected from various bids from different digital advertising entities. Furthermore, the method provides a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher. It also involves loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
Career Highlights
Mykola Markov is currently employed at Catalina Marketing Corporation, where he applies his expertise in marketing technologies. His work focuses on enhancing consumer engagement through innovative digital solutions.
Collaborations
Throughout his career, Markov has collaborated with talented individuals such as Zubin Singh and Benjamin S Sprecher. These collaborations have contributed to the development of cutting-edge marketing technologies.
Conclusion
Mykola Markov is a prominent inventor whose work in targeted marketing technologies has made a significant impact in the industry. His innovative patents and collaborations continue to shape the future of consumer engagement.