Moira Regelson

Title: Moira Regelson: Pioneering Dynamic Market Pricing Innovations in Real-Time Auctions

Introduction

Moira Regelson, an innovative inventor based in Pasadena, CA, has made significant contributions to the fields of digital advertising and market technology. With two patents to her name, Regelson's work revolves around enhancing fairness and efficiency in real-time auctions, particularly within the online advertising space.

Latest Patents

Regelson's latest patents focus on a groundbreaking system and methods for generating dynamic market pricing intended for use in real-time auctions. These inventions address the need for balanced pricing strategies that benefit both publishers and advertisers. When a user consumes content online, an online publisher can execute specific instructions that signal an advertisement source regarding available impressions for advertisers. This impression is then entered into a real-time bidding market where competing advertisers can bid to secure ad placements. Her innovative system constructs dynamic pricing for each competing advertiser, facilitating the comparison of bids to ascertain the highest or winning bid along with the corresponding clearing price.

Career Highlights

As a valued member of OpenX Technologies, Inc., Moira Regelson works at the forefront of digital advertisement strategies. Her role involves leveraging her innovative skills to develop solutions that improve the transactional dynamics between advertisers and publishers. Regelson's ability to translate complex market behaviors into actionable pricing algorithms is a testament to her expertise in this niche sector.

Collaborations

Throughout her career, Regelson has collaborated with talented professionals, including her coworkers Qasim Saifee and Michael Todd. These collaborations have further propelled her innovative projects, allowing for a broader exchange of ideas and expertise, which enriches her contributions to OpenX Technologies.

Conclusion

Moira Regelson stands out as a remarkable inventor whose work in real-time auction dynamics and fair market pricing exemplifies her commitment to innovation. With her patented systems, she continues to pave the way for future advancements in the ever-evolving landscape of digital advertising. Her contributions not only uphold the interests of advertisers and publishers but also enhance the overall integrity of online advertising practices.