Miki Rapoport

Title: Miki Rapoport: Innovator in Online Real-Time Auctions

Introduction

Miki Rapoport is a notable inventor based in Glendale, California. He has made significant contributions to the field of online advertising through his innovative patents. With a total of two patents to his name, Rapoport has focused on enhancing the efficiency of online real-time auctions for advertising inventory.

Latest Patents

Rapoport's latest patents include a system architecture and methods for online real-time auctions of advertising inventory. This invention enables either server-side or client-side auctions that work in conjunction with ad serving technologies. The system architecture facilitates multiple parallel requests from an end-user's browser client to various real-time bidders. These bidders respond with bids and advertisements that are sent to an ad serving system. The system compares these bids with other statically priced advertisements to determine the winning advertisements displayed to the end-user. Data is aggregated for each bid, and price limits are set based on these aggregations. In some implementations, all bids from multiple bidders are passed to the publisher for selection.

Career Highlights

Miki Rapoport is currently employed at OpenX Technologies, Inc., where he continues to develop innovative solutions in the advertising technology space. His work has significantly impacted how online advertising is conducted, making it more efficient and responsive to market demands.

Collaborations

Rapoport has collaborated with notable colleagues such as Qasim Saifee and Bin Shen. Their combined expertise contributes to the advancement of technology in the advertising sector.

Conclusion

Miki Rapoport's contributions to online real-time auctions have revolutionized the advertising industry. His innovative patents and work at OpenX Technologies, Inc. highlight his role as a key player in this evolving field.