Mihir Kedia

Title: Mihir Kedia: Innovator in Social Networking Advertisements

Introduction

Mihir Kedia is a notable inventor based in Andover, MA (US). He has made significant contributions to the field of social networking through his innovative patents. With a total of 2 patents, Kedia has focused on enhancing the advertising experience within social media platforms.

Latest Patents

One of Mihir Kedia's latest patents is a tool for third-party creation of advertisements for a social networking system. This invention allows advertisers to build templates for advertisements using a markup language provided by the social networking system. The templates can include functions to call information from a user's profile and perform actions both within and outside the social networking system. Advertisers can select a template, add content, and request publication of the advertisement to a viewing user. At runtime, the social networking system parses the markup language to utilize tags with the viewing user's personal and social information, enabling personalized interactive advertisements while safeguarding the user's personal information.

Career Highlights

Mihir Kedia is currently employed at Facebook, Inc., where he continues to innovate in the realm of social networking and advertising technologies. His work has contributed to the development of more engaging and personalized advertising solutions.

Collaborations

Mihir collaborates with various professionals in his field, including his coworker Kent Schoen, to further enhance the capabilities of advertising tools within social media platforms.

Conclusion

Mihir Kedia's contributions to the field of social networking advertisements demonstrate his commitment to innovation and user privacy. His patents reflect a forward-thinking approach to advertising that benefits both advertisers and users alike.