Michele M Bodda

Title: Michele M Bodda: Innovator in Data Analysis and Marketing Solutions

Introduction

Michele M Bodda is a prominent inventor based in Foothill Ranch, California. She has made significant contributions to the fields of data analysis and marketing solutions, holding two patents that showcase her innovative approach to technology and consumer engagement.

Latest Patents

Michele's latest patents include "Automated analysis of data to generate prospect notifications based on trigger events." This patent describes systems and methods for identifying a subset of interest from a general population and monitoring a database of daily activity logs. The goal is to identify entries indicative of a pre-defined trigger event associated with a member of the subset. This technology is particularly beneficial for providers of credit-related products and services, allowing them to target prospective customers effectively based on their current activities.

Another notable patent is "Systems and methods for providing a direct marketing campaign planning environment." This invention outlines a system where selection strategies for direct marketing campaigns can be planned, tested, and refined using a stable subset of a credit database. The system allows clients to access both attributes calculated by credit bureaus and proprietary data, ensuring privacy and integrity while enabling multiple clients to use the system simultaneously.

Career Highlights

Michele M Bodda is currently employed at Experian Information Solutions, Inc., where she applies her expertise in data analysis and marketing strategies. Her work has significantly impacted how companies approach consumer targeting and marketing campaigns.

Collaborations

Michele collaborates with notable colleagues, including Armando Ramos and Stephen R Meeks, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Michele M Bodda's contributions to data analysis and marketing solutions exemplify her role as a leading inventor in her field. Her patents reflect a commitment to enhancing consumer engagement through innovative technology.