Company Filing History:
Years Active: 2017-2024
Title: Michael Zacharski: Innovator in Dynamic Advertising Technologies
Introduction
Michael Zacharski is a prominent inventor based in Pawling, NY (US), known for his significant contributions to the field of dynamic advertising technologies. With a total of 13 patents to his name, Zacharski has made a notable impact on how digital advertising is configured and executed.
Latest Patents
Among his latest patents is the "Dynamic Header Bidding Configuration," which discloses a method for managing ad slot entries associated with web content. This innovation involves receiving ad slot entries linked to ad identifiers and sizes, along with header bidding partners. The configuration is designed to optimize ad impressions on client devices by generating scripts that facilitate the display of ads based on responses from multiple partners. Another significant patent is "Efficient Translation and Load Balancing of OpenRTB and Header Bidding Requests." This invention outlines a process where a network interface receives notices from publishers, triggering interrupts that allow for efficient processing and translation of bid requests into offers sent back to publishers.
Career Highlights
Zacharski has worked with notable companies in the advertising technology sector, including Engine Media, LLC and Cadent, Inc. His experience in these organizations has allowed him to refine his skills and contribute to advancements in the industry.
Collaborations
Throughout his career, Zacharski has collaborated with talented individuals such as Louis Clayton Ashner and John Patrick Roach. These partnerships have fostered innovation and creativity in his projects.
Conclusion
Michael Zacharski's work in dynamic advertising technologies exemplifies the innovative spirit of modern inventors. His patents reflect a deep understanding of the complexities of digital advertising, making him a key figure in this evolving field.