Michael Todd

Title: Innovations by Inventor Michael Todd in Dynamic Market Pricing

Introduction

Michael Todd is a noteworthy inventor located in Santa Monica, CA, known for his innovative contributions to dynamic market pricing systems. With a total of two patents to his name, Todd aims to improve the fairness and efficiency of advertising in real-time auctions.

Latest Patents

His latest patents focus on a "System and methods for generating dynamic market pricing for use in real-time auctions." This innovative system allows for fair pricing between publishers and advertisers. When users view content online, the system generates executable instructions that notify advertisers of available ad impressions. These impressions are submitted to a real-time bidding market, where individual competing advertisers can place bids based on dynamically generated pricing. This method enables the determination of the highest or winning bid and a corresponding clearing price associated with that bid.

Career Highlights

Michael Todd is currently affiliated with OpenX Technologies, Inc., a company that specializes in digital advertising solutions. His work there highlights his commitment to advancing technology that bridges the gap between publishers and advertisers, making the advertising ecosystem more equitable and efficient.

Collaborations

Throughout his career, Todd has collaborated with talented professionals such as Qasim Saifee and Timothy Roy Cadogan. These partnerships reflect a shared vision for enhancing advertising technologies and a commitment to innovation within the industry.

Conclusion

Michael Todd’s contributions to dynamic market pricing systems have made a significant impact on the realms of online advertising and real-time bidding. His ongoing work with OpenX Technologies, Inc. exemplifies how innovative minds can drive progress and connectivity in the digital space. With his impressive patent portfolio, Todd continues to pave the way for fairer advertising practices in the constantly evolving market.