Company Filing History:
Years Active: 2019
Title: Michael L Speiser: Innovator in Advertising Technology
Introduction
Michael L Speiser is a notable inventor based in Los Altos, CA. He has made significant contributions to the field of advertising technology, particularly in the realm of web and mobile device advertising. His innovative approach has led to the development of techniques and systems that enhance the effectiveness of advertisement dissemination over networks.
Latest Patents
Michael L Speiser holds 1 patent for his work on web and mobile device advertising. His patent focuses on techniques and systems for selecting advertisements for dissemination over a network. In one embodiment, the advertisement service stores information indicative of offers from merchants, including the revenue-sharing information that merchants are willing to provide if a consumer completes a transaction based on the advertised offer. The service computes predicted conversion rates for these offers and selects advertisements that are expected to generate the greatest revenue for the advertisement service. Factors influencing the predicted conversion rate include the consumer's physical location, preferences from third-party information sharing services, the discount amount in the offer, and the customer service rating of the merchant.
Career Highlights
Michael L Speiser is currently associated with First Data Corporation, where he continues to innovate in the advertising technology space. His work has been instrumental in shaping how advertisements are targeted and delivered to consumers, making the process more efficient and profitable for merchants.
Collaborations
Throughout his career, Michael has collaborated with notable colleagues, including John D Beatty and Leonard Robert Speiser. These collaborations have contributed to the advancement of advertising technologies and have fostered a creative environment for innovation.
Conclusion
Michael L Speiser's contributions to advertising technology demonstrate his commitment to innovation and efficiency in the industry. His patent on web and mobile device advertising showcases his ability to leverage technology for improved consumer engagement and revenue generation.