Michael L Grubb

Title: Michael L Grubb: Innovator in Internet Advertising

Introduction

Michael L Grubb is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of internet advertising, particularly through his innovative patent that enhances the delivery of advertisements over networks.

Latest Patents

Michael L Grubb holds a patent for the "Collection and delivery of internet ads." This invention involves extracting an index file of suppliers of search result sets for various keywords and an index of ads to be placed. The process allows for matching keywords in received queries to suppliers of related search results and ads. The search results can be ranked based on criteria such as yield, click-through rates, and history of dealings. This innovative approach combines search result sets and ads to produce a ranked set delivered in response to queries, with the potential for reranking and repricing.

Career Highlights

Michael L Grubb is associated with Looksmart, Ltd., where he has been instrumental in developing advanced advertising solutions. His work has contributed to the evolution of how advertisements are served to users on the internet.

Collaborations

Some of his notable coworkers include Jeffrey D Arena and Michael A Schoen, who have collaborated with him on various projects within the company.

Conclusion

Michael L Grubb's contributions to internet advertising through his patent demonstrate his innovative spirit and commitment to enhancing user experience in digital marketing. His work continues to influence the landscape of online advertising.