Company Filing History:
Years Active: 2006-2017
Title: Michael Kouritzin: Innovator in Targeted Advertising and Learning Systems
Introduction
Michael Kouritzin is a notable inventor based in Edmonton, Canada. He has made significant contributions to the fields of targeted advertising and computerized learning systems. With a total of 4 patents to his name, Kouritzin's work reflects a commitment to enhancing user experience through innovative technology.
Latest Patents
Kouritzin's latest patents include a method and apparatus for real-time audience estimation and commercial selection suitable for targeted advertising. This targeted advertising system selects an asset, such as an advertisement, for a current user of a user equipment device, like a digital set-top box in a cable network. The system operates in a learning mode to receive user inputs and develop evidence that characterizes multiple users of the audience. In working mode, it processes current user inputs to match the current user to one of the identified users, utilizing fuzzy logic and stochastic filtering to improve user characterization and asset targeting.
Another significant patent is a system and method for a computerized learning system. This system updates a conditional estimate of a user signal representing a characteristic of a user based on observations of user behavior. The conditional estimate is updated using a non-linear filter, and learning tools are generated based on distributions of desired characteristics. These tools may include educational and assessment items, which can be requested by users or automatically generated based on user characteristics.
Career Highlights
Throughout his career, Kouritzin has worked with prominent companies such as Lockheed Martin Corporation and Invidi Technologies Corporation. His experience in these organizations has contributed to his expertise in developing innovative solutions in technology.
Collaborations
Kouritzin has collaborated with talented individuals, including Surrey Kim and Jarett Hailes. These partnerships have likely enriched his work and led to further advancements in his projects.
Conclusion
Michael Kouritzin stands out as an inventor whose work in targeted advertising and learning systems has the potential to transform user interactions with technology. His innovative patents and career achievements reflect a dedication to improving user experiences through advanced solutions.