Company Filing History:
Years Active: 2014
Title: **The Innovative Contributions of Michael Helman**
Introduction
Michael Helman, an inventive mind based in Oakland, CA, has made significant strides in the realm of advertising technologies. With one patent to his name, he has demonstrated a keen insight into optimizing ad performance, particularly during the running time of campaigns. His ingenuity centers on enhancing the effectiveness of advertisements through data-driven strategies.
Latest Patents
Michael's notable patent, titled “System for Optimizing Ad Performance at Campaign Running Time,” outlines a sophisticated system and method for improving the performance of advertisements. This invention focuses on targeting advertisements based on the correlations between ads and users. By leveraging data collected over time, the system aims to increase the click-through rates of advertisements. The adaptability of the system allows advertisers to continuously refine their targeting based on real-time feedback and evolving user behaviors.
Career Highlights
Currently, Michael Helman is associated with Yahoo! Inc., a leading player in the digital advertising landscape. His role within the company allows him to combine his passion for innovation with practical application in a competitive market. Michael’s work stands to revolutionize how advertisements engage with potential customers, heightening their efficacy in the crowded advertising space.
Collaborations
In his professional journey, Michael collaborates with notable colleagues, including Biswadeep Nag and Wei Du. These partnerships often foster a creative environment that cultivates innovative solutions, contributing to the enhancement of advertising technologies and efficient campaign management.
Conclusion
In summary, Michael Helman's innovative work in optimizing ad performance is a testament to his prowess as an inventor. With a focus on harnessing data for better-targeted advertising, his contributions promise to improve digital marketing strategies significantly. As he continues to work with notable teams at Yahoo! Inc., Michael is poised to leave a lasting impact on the advertising industry.