The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2014
Filed:
Sep. 30, 2008
Biswadeep Nag, Fremont, CA (US);
Wei Du, Burbank, CA (US);
Charles Wang, Union City, CA (US);
Jessi Dong, Saratoga, CA (US);
Michael Helman, Oakland, CA (US);
Biswadeep Nag, Fremont, CA (US);
Wei Du, Burbank, CA (US);
Charles Wang, Union City, CA (US);
Jessi Dong, Saratoga, CA (US);
Michael Helman, Oakland, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and method are disclosed for optimizing the performance of an advertisement. The advertisement may be targeted based on correlations between advertisements and/or users. The correlations may be used to improve the click-through rate of advertisements. As data is collected and feedback is received, the correlation between ads and users may be updated, so that an advertiser's campaign can optimize its targeting of users.