Michael Grishaver

Title: Michael Grishaver: Innovator in Content Retargeting

Introduction

Michael Grishaver is a notable inventor based in Portola Valley, California. He holds a total of 4 patents that focus on innovative techniques for content retargeting. His work has significantly contributed to the fields of digital marketing and user engagement.

Latest Patents

One of his latest patents is titled "Techniques for facilitating content retargeting." This patent describes methods for receiving user specifications of two sets of content items and flow logic information. The flow logic information specifies a user trigger action, allowing for the display of a second content item only after a user has interacted with a first content item. This innovative approach enhances user experience by ensuring relevant content is shown based on user actions.

Another significant patent is "User characteristics-based sponsored company postings." This system includes a network interface, user interface, and recommendation engine. The recommendation engine determines an aggregate company score based on the relevance of company characteristics to user characteristics and the associated company bid. This allows for targeted messaging to users, improving the effectiveness of sponsored postings.

Career Highlights

Throughout his career, Michael has worked with prominent companies such as Microsoft Technology Licensing, LLC and LinkedIn Corporation. His experience in these organizations has provided him with a solid foundation in technology and innovation.

Collaborations

Michael has collaborated with talented individuals such as Christian Posse and Ashvin Kannan. These partnerships have likely contributed to the development of his innovative ideas and patents.

Conclusion

Michael Grishaver is a distinguished inventor whose work in content retargeting has made a significant impact in the digital marketing landscape. His patents reflect a deep understanding of user engagement and technology.