Michael F O'Brien

Title: Michael F O'Brien: Innovator in Retail Coupon Distribution

Introduction

Michael F O'Brien is a notable inventor based in St. Petersburg, FL (US). He has made significant contributions to the field of retail marketing through his innovative patent. His work focuses on enhancing customer experience by utilizing data-driven methods for coupon distribution.

Latest Patents

O'Brien holds a patent for a "Method and apparatus for selective distribution of discount coupons." This system is designed to automatically distribute discount coupons or certificates in a retail store. The distribution is conditioned on a preselected combination of present and past shopping behavior of a customer at the checkout stand. The generation of a printable discount coupon can be based on various customer-supplied data, including information from a customer identification database, past shopping activity, and current shopping behavior. The system filters all sales transaction data at the point of sale to facilitate the collection of data pertaining to past customer behavior. If all preselected conditions for coupon generation are met, the coupon is printed at the checkout stand.

Career Highlights

Michael F O'Brien is associated with Catalina Marketing International, Inc., where he applies his expertise in retail marketing technologies. His innovative approach has contributed to the company's reputation as a leader in marketing solutions.

Collaborations

O'Brien has worked alongside notable colleagues such as George W Off and Timothy L Cherney. Their collaborative efforts have further advanced the development of innovative marketing strategies.

Conclusion

Michael F O'Brien's contributions to the field of retail coupon distribution exemplify the impact of innovation on customer engagement. His patent reflects a forward-thinking approach that leverages data to enhance the shopping experience.