Company Filing History:
Years Active: 2025
Title: Michael Cristofalo: Innovator in Targeted Advertising Technology
Introduction
Michael Cristofalo is an accomplished inventor based in Doylestown, PA (US). He has made significant contributions to the field of advertising technology, particularly in the area of targeted advertisements. His innovative approach has paved the way for more effective advertising strategies in broadcast media.
Latest Patents
Cristofalo holds a patent for the "National insertion of targeted advertisement." This patent describes systems and methods that enable the provision of targeted assets or advertisements for broadcast-wide programming feeds. The technology allows network platforms to select from various asset options provided with a content stream and to replace assets within that stream. Once an asset is selected, it is inserted into the content stream, which is then disseminated to subsequent network platforms. Local platforms can also insert local assets into predetermined spots within the content stream, enhancing the relevance of advertisements for local audiences.
Career Highlights
Michael Cristofalo has been instrumental in advancing advertising technology through his work at Invidi Technologies Corporation. His innovative solutions have helped shape the future of targeted advertising, making it more efficient and effective for businesses and consumers alike.
Collaborations
Cristofalo has collaborated with notable professionals in the field, including Patrick Michael Sheehan and Bruce J Anderson. These partnerships have contributed to the development of cutting-edge advertising technologies.
Conclusion
Michael Cristofalo's work in targeted advertising technology exemplifies the impact of innovation in the advertising industry. His patent and contributions continue to influence how advertisements are delivered and experienced by audiences.