Michael A Schoen

Title: Michael A. Schoen: Innovator in Internet Advertising

Introduction

Michael A. Schoen is a notable inventor based in Tiburon, CA (US). He has made significant contributions to the field of internet advertising, particularly through his innovative patent that enhances the delivery of advertisements over networks.

Latest Patents

Schoen holds a patent for the "Collection and delivery of internet ads." This invention involves extracting an index file of suppliers of search result sets for various keywords and an index of ads to be placed. The process allows for matching keywords in received queries to suppliers of related search results and ads. The search results can be ranked based on criteria such as yield, click-through rates, and history of dealings. Ultimately, the combined search result set is delivered in response to the received query, with the possibility of reranking and repricing.

Career Highlights

Michael A. Schoen has worked at Looksmart, Ltd., where he has been instrumental in developing innovative advertising solutions. His work has contributed to the evolution of how advertisements are delivered and ranked on the internet.

Collaborations

Schoen has collaborated with notable colleagues, including Michael L. Grubb and Jeffrey D. Arena, who have also contributed to advancements in the field of internet advertising.

Conclusion

Michael A. Schoen's contributions to internet advertising through his patent demonstrate his innovative spirit and commitment to enhancing the effectiveness of online advertisements. His work continues to influence the industry and shape the future of digital marketing.