Company Filing History:
Years Active: 2021-2024
Title: Maytee Chinavanichkit: Innovator in Advertising Technology
Introduction
Maytee Chinavanichkit is a prominent inventor based in Singapore, known for her contributions to advertising technology. With a total of 3 patents, she has made significant strides in developing innovative solutions that enhance advertising delivery systems.
Latest Patents
One of her latest patents is an advertising delivery control system, which is a dynamically regulated system designed to optimize the delivery of advertisements. This system operates by sending bids to an exchange in response to bid requests, each representing an opportunity to expose a browser to specific content. The system receives won bid notifications from the exchange and exposure notifications from the browsers that have been exposed to the content. It also detects failed exposures by identifying won bid notification identifiers that do not have corresponding exposure notification identifiers. When the number of failed exposures exceeds a predetermined upper limit, the campaign is operated in a throttled mode. In this mode, bids are sent to the exchange based on a fraction of the suitable bid requests received, while some requests are ignored. If successful exposures are detected during this throttled mode, the campaign can be dynamically regulated to increase the fraction of bids sent.
Career Highlights
Maytee currently works at Quantcast Corporation, where she continues to innovate in the field of advertising technology. Her work has been instrumental in shaping how advertising campaigns are managed and optimized in real-time.
Collaborations
Throughout her career, Maytee has collaborated with talented individuals such as Andy Purnama Prapanca and Duy Hoang Nguyen, contributing to a dynamic and innovative work environment.
Conclusion
Maytee Chinavanichkit is a trailblazer in the advertising technology sector, with her innovative patents paving the way for more efficient advertising delivery systems. Her contributions continue to impact the industry positively.