Mayank Ashwin Dedhia

Title: Innovations by Mayank Ashwin Dedhia

Introduction

Mayank Ashwin Dedhia is an accomplished inventor based in Milpitas, California. He has made significant contributions to the field of technology, particularly in messaging campaigns and advertising strategies. With a total of 2 patents to his name, Dedhia's work showcases his innovative approach to enhancing user engagement and targeting.

Latest Patents

Dedhia's latest patents include "Extending audience reach in messaging campaigns using super profiles." This invention involves a server that receives incoming data records, which include an ID value and user attributes related to user activity from a device. By analyzing the characteristics of the activity and the user device, a probabilistic confidence value is assigned. This value is then utilized to create links between incoming data records and previously received records, ultimately generating a probabilistic link between different sets of user attributes. The invention aims to identify a matching set of target audience member records based on a messaging campaign specification, thereby extending audience reach.

Another notable patent is "Simulating online user activity to generate an advertising campaign target audience list." This patent describes methods and systems for simulating user web page visits to create a target audience list for advertising campaigns. The approach addresses the challenge of processing large volumes of user data efficiently. It involves receiving user web page visit records, preparing batches of these records, and simulating user re-visits to web pages. The simulated visits, along with associated user attributes, can then be tested against advertising campaign specifications to generate a comprehensive target audience list.

Career Highlights

Dedhia is currently employed at Oracle International Corporation, where he continues to innovate and contribute to the field of technology. His work at Oracle has allowed him to explore various aspects of user engagement and data analysis, further solidifying his reputation as a leading inventor in his domain.

Collaborations

Some of Dedhia's notable coworkers include John Patrick Connelly and Edward L. Wallace. Their collaboration has likely contributed to the development of innovative solutions within their projects.

Conclusion

Mayank Ashwin Dedhia's contributions to technology through his patents reflect his dedication to enhancing user experiences in messaging and advertising. His innovative approaches continue to influence the industry and pave the way for future advancements.