Matthew Zipoy is an accomplished inventor based in Janesville, Wisconsin. He has made significant contributions to the field of audience measurement through his innovative patent. His work focuses on utilizing clustered data to determine unique audience sizes, which is crucial for media companies and advertisers.

Latest Patents

Matthew Zipoy holds a patent titled "Methods, apparatus, and articles of manufacture to determine unique audience size via clustered data." This patent discloses methods, apparatus, systems, and articles of manufacture designed to accurately assess unique audience sizes using clustered data. The apparatus includes memory, machine-readable instructions, and processor circuitry that execute or instantiate these instructions. The processor circuitry forms a first matrix that identifies matching and non-matching instances of demographic values of an audience. It also normalizes this matrix to generate an account sharing adjustment matrix, which is applied to correct impression counts for audience members sharing user accounts.

Career Highlights

Matthew is currently employed at The Nielsen Company (US), LLC, where he continues to develop innovative solutions for audience measurement. His work is instrumental in enhancing the accuracy of media metrics, which is vital for effective advertising strategies.

Collaborations

Some of Matthew's notable coworkers include Dipti Umesh Shah and Michael R. Sheppard. Their collaborative efforts contribute to the advancement of audience measurement technologies.

Conclusion

Matthew Zipoy's innovative work in audience measurement through his patent demonstrates his commitment to enhancing the accuracy of media metrics. His contributions are valuable to the industry and reflect his expertise as an inventor.