Matthew S Ropp

Title: The Innovative Mind of Matthew S Ropp

Introduction

Matthew S Ropp is a notable inventor based in Los Angeles, California. He has made significant contributions to the field of advertising technology, particularly in managing search listings. With a total of three patents to his name, Ropp has demonstrated a commitment to innovation and efficiency in the digital advertising space.

Latest Patents

Ropp's latest patents include a system and method that allows advertisers to manage search listings in a pay-for-placement search system using grouping. This innovative system enables advertisers to efficiently manage their search listings within a placement database. It includes grouping means for managing multiple categories of search listings and query means for searching those listings. Additionally, the system features quick-fill means for modifying an attribute in a plurality of search listings by specifying the modification at a single location. This dual patent highlights Ropp's focus on enhancing the user experience for advertisers.

Career Highlights

Throughout his career, Matthew S Ropp has worked with prominent companies such as Overture Services, Inc. and Yahoo! Inc. His experience in these organizations has allowed him to refine his skills and contribute to the development of innovative advertising solutions. Ropp's work has had a lasting impact on how advertisers approach search listings and placement strategies.

Collaborations

Ropp has collaborated with talented individuals in the industry, including Ann-Bettina Colace and Scott W Snell. These collaborations have likely enriched his work and contributed to the success of his inventions.

Conclusion

Matthew S Ropp is a distinguished inventor whose work in advertising technology has paved the way for more efficient management of search listings. His innovative patents and career achievements reflect his dedication to improving the advertising landscape.