Matthew M Patton

Title: A Closer Look at Inventor Matthew M. Patton

Introduction

Matthew M. Patton, an innovative mind based in Baltimore, MD, has made significant contributions to the field of technology with an impressive portfolio of 14 patents. His work primarily focuses on enhancing electronic bidding systems and Internet cookie management, showcasing his expertise in digital advertising technologies.

Latest Patents

Among Patton's latest inventions are groundbreaking systems and methods for augmenting real-time electronic bidding data. One notable patent describes sophisticated methods for receiving bid requests and augmenting them with proprietary data, thereby improving the efficiency and effectiveness of online advertising. This involves a server accessing proprietary information based on user identifiers and transmitting formatted augmented bid requests to real-time impression bidders.

Another noteworthy patent focuses on systems for accessing first-party cookies. This method facilitates requests for electronic advertisements and Internet cookies based on user interactions with content from specific subdomains. It streamlines the process of delivering tailored content to users while leveraging data stored in cookies for optimized advertising strategies.

Career Highlights

Matthew M. Patton has established a strong presence in the technology sector through his work at well-known companies such as Oath (Americas) Inc. and Yahoo Ad Tech LLC. His experience in these organizations has equipped him with valuable insights into digital marketing and advertising technologies.

Collaborations

Throughout his career, Patton has worked alongside notable professionals, including his coworker Seth Mitchell Demsey. Their collaboration has likely fostered innovative ideas and advancements in their respective fields, contributing to the development of cutting-edge technologies in advertising.

Conclusion

Matthew M. Patton's dedication to innovation is evident in his impressive array of patents and contributions to the technology industry. His work continues to impact the way digital advertising operates, particularly in real-time bidding and cookie management. As technology evolves, Patton's insights and inventions will undoubtedly play a vital role in shaping the future of online marketing.