Matthew Koken

Title: The Innovative Mind of Matthew Koken

Introduction

Matthew Koken is an accomplished inventor based in Sunnyvale, CA. He has made significant contributions to the field of marketing analytics through his innovative patent. His work focuses on creating user-friendly systems that enhance the way businesses analyze their marketing data.

Latest Patents

Matthew holds a patent for a "System and method for creation of marketing analytic dashboards." This computer-implemented method provides a graphical user interface (GUI) that enables users to generate a source notebook containing multiple cells with code for visualizations, including charts. The GUI allows users to run the cells before creating the marketing analytic dashboard. The code is compiled into a custom dataframe, which is paired with chart properties. An engine processes these pairs to create a preview of each visualization using customer campaign data. The resulting marketing analytic dashboard is accessible to customers through a marketing analytics application that updates visualizations with new campaign data.

Career Highlights

Matthew Koken is currently employed at Condati, Inc., where he continues to develop innovative solutions in marketing analytics. His work has been instrumental in advancing the capabilities of businesses to interpret and utilize their marketing data effectively.

Collaborations

Matthew collaborates with talented individuals such as Kenneth C Gardner and Daniel J Bartow, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Matthew Koken's contributions to marketing analytics through his patent demonstrate his commitment to innovation and excellence in his field. His work continues to impact how businesses approach data analysis and visualization.