Matthew Esch

Title: Matthew Esch: Innovator in Online Search Advertising

Introduction

Matthew Esch is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of online search advertising through his innovative patent. His work focuses on enhancing the efficiency of advertising auctions, which is crucial in today's digital marketing landscape.

Latest Patents

Matthew Esch holds a patent for "Online search advertising auction bid determination tools and techniques." This invention involves a machine-controlled method that estimates expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad. It also estimates an expected average order value (AOV) for each ad using an estimated AOV statistical model. The method applies an inference algorithm and determines auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads. This patent showcases his expertise in leveraging data to optimize advertising strategies.

Career Highlights

Matthew Esch is currently employed at Webtrends Corporation, where he continues to develop innovative solutions in the realm of online advertising. His work at Webtrends has positioned him as a key player in the industry, contributing to the company's reputation for excellence in digital marketing analytics.

Collaborations

Matthew collaborates with Peter William Kassakian, a fellow innovator in the field. Their partnership exemplifies the importance of teamwork in driving innovation and achieving success in complex projects.

Conclusion

Matthew Esch's contributions to online search advertising through his patent and work at Webtrends Corporation highlight his role as a significant inventor in the industry. His innovative methods are paving the way for more effective advertising strategies in the digital age.