Company Filing History:
Years Active: 2020
Title: Matthew Ellinwood: Innovator in Real-Time Bidding Technology
Introduction
Matthew Ellinwood is a notable inventor based in Oakland, CA. He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the effectiveness of ad placements using advanced experimentation techniques.
Latest Patents
Matthew holds a patent for "Real-time bidding through placebo-based experimentation." This patent describes systems and methods for operating placebo-based experiments in online advertisements. The disclosed systems utilize an ad swapping approach to offer placebo media exposures at no additional cost to advertisers. Furthermore, the patent provides a native experimentation platform that allows users to run tests of ad placements to measure ad effectiveness. The results are displayed on a user interface, enabling advertisers to make informed decisions. The system can assign viewers to either a test group or a control group based on the ad they are shown. This innovative approach also evaluates the effectiveness of third-party attribution.
Career Highlights
Matthew is currently employed at Adobe, Inc., where he continues to develop and refine his innovative ideas. His work at Adobe has allowed him to collaborate with other talented professionals in the field, further enhancing his contributions to online advertising technology.
Collaborations
Some of Matthew's coworkers include Thomas Riordan and Narayan Kinhal. Their collaboration fosters a creative environment that encourages the development of cutting-edge solutions in the advertising industry.
Conclusion
Matthew Ellinwood is a pioneering inventor whose work in real-time bidding technology is shaping the future of online advertising. His innovative patent demonstrates the potential for improved ad effectiveness through advanced experimentation methods.