This inventor holds 1 USPTO granted patent. Top assignee: Vulcan Patents LLC. Active years: 2010.
Company Filing History:
Years Active: 2010
Title: Matthew B Humphries: Innovator in Targeted Content Delivery
Introduction
Matthew B Humphries is an accomplished inventor based in Cupertino, CA (US). He has made significant contributions to the field of targeted content delivery, particularly in the realm of personalized advertising. His innovative approach has the potential to transform how content is presented to viewers.
Latest Patents
Matthew holds a patent titled "Auction for targeted content - Displaying personalized content to content observers by content providers." This patent discloses a method for displaying targeted content to television viewers by identifying the content observers and selecting appropriate content based on their characteristics. The system allows content providers to maximize the value of their advertisements by selling the attention of viewers to the highest bidder.
Career Highlights
Matthew is currently associated with Vulcan Patents LLC, where he continues to develop and refine his innovative ideas. His work focuses on enhancing the effectiveness of content delivery through advanced targeting techniques.
Collaborations
Matthew has collaborated with notable colleagues, including Bonnie M Johnson and Malcolm G Slaney, who share his passion for innovation and technology.
Conclusion
Matthew B Humphries is a visionary inventor whose work in targeted content delivery is paving the way for more effective advertising strategies. His contributions are shaping the future of how content is consumed and monetized.