Matthew A Guido

Title: The Innovative Contributions of Matthew A Guido

Introduction

Matthew A Guido is an accomplished inventor based in Chicago, IL (US). He has made significant contributions to the field of geographic database organization and location-based advertising. With a total of 3 patents to his name, Guido's work has had a notable impact on how advertising is delivered to users of mobile computing platforms.

Latest Patents

One of Guido's latest patents is focused on a geographic database organization that facilitates location-based advertising. This method allows for the delivery of advertising messages to users as they travel within a defined geographic region. The geographic database contains data entities representing geographic features, such as roads, and defines advertising zones within the region. Advertisers can associate their messages with these zones, ensuring that users receive relevant advertisements based on their location.

Another significant patent by Guido involves a method of collecting market research information. This method utilizes a geographic database to track the locations of mobile computing platforms as users travel through a geographic region. By associating demographic information with the positions of these platforms, companies can gather valuable market research data, identifying which platforms are located within or passing through specific advertising zones.

Career Highlights

Matthew A Guido has worked with notable companies in the technology sector, including Navteq North America, LLC and Here Global B.V. His experience in these organizations has contributed to his expertise in geographic databases and mobile advertising technologies.

Collaborations

Throughout his career, Guido has collaborated with talented individuals such as Christopher Dougherty and Roy Casino. These partnerships have likely enhanced his innovative capabilities and contributed to the development of his patents.

Conclusion

Matthew A Guido's work in geographic database organization and location-based advertising showcases his innovative spirit and dedication to advancing technology. His patents reflect a deep understanding of how to leverage geographic data for practical applications in advertising and market research.