Matt LeBaron

Title: Matt LeBaron: Innovator in Advertising and Data Compliance

Introduction

Matt LeBaron is an accomplished inventor based in Salinas, California. He holds a total of nine patents, showcasing his innovative contributions to the fields of internet advertising and consumer data compliance. His work focuses on enhancing advertising efficiency and ensuring privacy regulations are met through advanced technologies.

Latest Patents

One of LeBaron's latest patents is titled "Management of cannibalistic ads to improve internet advertising efficiency." This invention involves generating a cannibalism score for paid ads in search engine results pages (SERPs). By gathering relevant keywords and defining rules, the score estimates the revenue reduction for advertisers when their ads appear alongside corresponding unpaid listings. This system allows advertisers to optimize their ad placements based on the calculated cannibalism score.

Another significant patent is "Consent provenance and compliance tracking over a complex consumer data supply chain using blockchain distributed ledger." This invention utilizes decentralized ledgers to facilitate compliance with privacy regulations. It enables the saving of consent provenance in a shared decentralized ledger, allowing consumers to track how their data moves through the supply chain. The system includes a consent API for companies to record original consumer consent, a data transfer API for documenting data transfers, and a subscription API for notifications regarding consent changes.

Career Highlights

Throughout his career, Matt LeBaron has worked with notable companies such as LiveRamp, Inc. and Taskmaster Technologies Inc. His experience in these organizations has contributed to his expertise in advertising technology and data management.

Collaborations

LeBaron has collaborated with talented individuals in his field, including Arthur Coleman and Tsz Ling Christina Leung. These partnerships have likely enriched his innovative endeavors and expanded his impact on the industry.

Conclusion

Matt LeBaron is a prominent inventor whose work in advertising efficiency and data compliance is shaping the future of these industries. His patents reflect a commitment to innovation and a deep understanding of the complexities of consumer data management.