Matt Ackley

Title: The Innovative Mind of Matt Ackley

Introduction

Matt Ackley is a notable inventor based in San Francisco, California. He has made significant contributions to the field of advertising technology. His innovative approach has led to the development of a unique patent that enhances the way advertisers connect with their target audiences.

Latest Patents

Matt Ackley's most recent patent is titled "Audience definition for advertising systems." This invention involves an ad facilitation server that receives audience definitions from advertisers. The definitions are expressed in terms of URLs that audience members have visited. The server determines if a visitor's URL matches the audience definition and subsequently requests ad publishers to add the visitor to the associated audience. This process allows advertisers to bid on specific audiences defined by prior page visits across various advertising channels.

Career Highlights

Matt Ackley is currently employed at Marin Software Incorporated, where he continues to innovate in the advertising technology space. His work focuses on improving the efficiency and effectiveness of online advertising. His contributions have been instrumental in shaping modern advertising strategies.

Collaborations

Matt has collaborated with talented individuals such as Anil Channappa and Jordan K Buller. These partnerships have fostered a creative environment that encourages the development of groundbreaking advertising solutions.

Conclusion

Matt Ackley's inventive spirit and dedication to advancing advertising technology have made a lasting impact in the industry. His patent showcases his ability to merge technology with marketing needs, paving the way for more targeted advertising strategies.