Martin Richard Frankel

Title: Martin Richard Frankel: Innovator in Audience Measurement Technology

Introduction

Martin Richard Frankel is a notable inventor based in Jupiter, Florida. He has made significant contributions to the field of audience measurement technology. His innovative work focuses on optimizing the projection of big data to determine audience sizes effectively.

Latest Patents

Frankel holds a patent for "Methods and apparatus to determine audience size based on big data." This patent encompasses methods, apparatus, systems, and articles of manufacture designed to enhance the projection of big data beyond its footprint. The apparatus includes memory, instructions, and processor circuitry that access panel audience sizes corresponding to subscribers of a media provider. It also determines relative percent differences between audience sizes and analyzes demographic groups to ascertain usable audience sizes for media networks.

Career Highlights

Frankel is currently employed at The Nielsen Company (US), LLC, where he applies his expertise in audience measurement. His work has been instrumental in advancing the methodologies used in the media industry to understand audience dynamics better.

Collaborations

Throughout his career, Frankel has collaborated with notable colleagues, including David J. Kurzynski and William Morris Harvey. These collaborations have contributed to the development of innovative solutions in audience measurement.

Conclusion

Martin Richard Frankel's contributions to audience measurement technology highlight his role as an innovator in the field. His patent and work at The Nielsen Company demonstrate his commitment to enhancing the understanding of audience dynamics through big data.