Martin Mayerhofer

Title: Martin Mayerhofer: Innovator in In-Application Commerce Solutions

Introduction

Martin Mayerhofer is a notable inventor based in Vienna, Austria. He has made significant contributions to the field of in-application commerce, particularly with a focus on fraud prevention and management. His innovative approach has led to the development of a unique solution that enhances user security in digital transactions.

Latest Patents

Mayerhofer holds a patent for an "In-application commerce system and method with fraud prevention, management and control." This full-service turn-key solution provides web service interfaces to a commerce system. The in-application solution features advanced fraud detection mechanisms, including user behavior tracking and controls that limit the features available to users based on their fraud scores. The system updates user fraud scores frequently as events are processed, applying controls to user accounts based on risk classifications. Additionally, the solution includes a wallet with a personal threshold for microtransaction spending, which is determined by the user's latest fraud score.

Career Highlights

Martin Mayerhofer is currently employed at Digital River, Inc., where he continues to innovate in the realm of digital commerce. His work focuses on creating secure and efficient solutions that cater to the needs of modern consumers.

Collaborations

Mayerhofer collaborates with talented individuals such as Daniel Petri and Georg Kohout, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Martin Mayerhofer's contributions to in-application commerce and fraud prevention highlight his role as a key innovator in the field. His patent reflects a commitment to enhancing user security and improving digital transaction experiences.