Marshall McCready

Title: Marshall McCready: Innovator in User Experience Testing

Introduction

Marshall McCready is a notable inventor based in Dallas, TX (US). He has made significant contributions to the field of user experience testing through his innovative patent. His work focuses on enhancing the integrity of UX tests by detecting and mitigating fraudulent activities.

Latest Patents

Marshall McCready holds a patent for a "Scalable system and methods for curating user experience test respondents." This patent describes techniques and embodiments for identifying and addressing fraudulent activity within user experience (UX) test applications. The system utilizes a set of rules and machine learning (ML) models to evaluate each respondent in an online survey or UX test. By training different ML models to recognize domain-specific patterns indicative of fraud, the system can select appropriate models based on the attributes of the UX test and the respondent. The outcome is a probabilistic score that indicates the likelihood of fraudulent behavior. If this score surpasses a predetermined threshold, the system can take necessary actions, such as removing the user from the respondent pool or halting their engagement with the UX test.

Career Highlights

Marshall McCready is currently employed at Wevo, Inc., where he applies his expertise in user experience testing. His innovative approach has positioned him as a key player in the industry, contributing to the development of more reliable UX testing methodologies.

Collaborations

Marshall has collaborated with talented individuals such as Dustin R Garvey and Shannon Walsh. Their combined efforts have further advanced the field of user experience testing.

Conclusion

Marshall McCready's contributions to user experience testing through his innovative patent demonstrate his commitment to improving the integrity of UX applications. His work continues to influence the industry positively.