Company Filing History:
Years Active: 2013
Title: Marla Loper: Innovator in Television Viewing Measurement Data
Introduction
Marla Loper is an accomplished inventor based in Portland, Oregon. She has made significant contributions to the field of television viewing measurement data. Her innovative work focuses on improving the accuracy of audience viewing behavior analysis.
Latest Patents
Marla holds a patent for a "System and method for cleaning television viewing measurement data." This invention addresses various issues that can arise in the data collected from set-top boxes. The system detects and corrects problems such as memory buffer overflows, non-human generated tuning events, and clock offsets. By cleaning the data, her method enhances the accuracy of audience viewing behavior analysis compared to using uncleaned data.
Career Highlights
Marla is currently employed at Rentrak Corporation, where she applies her expertise in data analysis and measurement. Her work has been instrumental in advancing the company's capabilities in understanding audience behavior.
Collaborations
Marla collaborates with talented coworkers, including Kim Hadfield and Amir Yazdani. Their combined efforts contribute to the innovative projects at Rentrak Corporation.
Conclusion
Marla Loper's contributions to the field of television viewing measurement data exemplify her dedication to innovation. Her patent and work at Rentrak Corporation highlight her role as a leading inventor in this important area.