Mark Lowe

Title: Mark Lowe - Innovator in Shape-Based Targeting Systems

Introduction

Mark Lowe is an accomplished inventor based in Morrisville, NC (US). He has made significant contributions to the field of technology, particularly in the area of shape-based targeting systems. With a total of 2 patents to his name, Lowe's work focuses on improving the efficiency and effectiveness of targeting methods through innovative systems.

Latest Patents

Lowe's latest patents include a system for improving shape-based targeting by using interest level data. This system involves a computer-implemented method that creates one or more trade zones. The process includes grouping a set of parameters to deliver custom shapes, clustering these shapes based on offline data and the geographic distribution of IP addresses, and mapping these clusters to specific IP addresses. The system receives data indicating the consumption of a content source at a calculated rate, which is then analyzed to determine the interest associated with each trade zone. Targeting is based on a selected trade zone that reflects a desired audience's interests, and a targeting request is transmitted to perform a target action.

Career Highlights

Mark Lowe is currently employed at Maxpoint Interactive, Inc., where he continues to develop innovative solutions in the field of digital marketing and targeting. His expertise in creating systems that enhance targeting accuracy has positioned him as a valuable asset in his company.

Collaborations

Lowe has collaborated with notable coworkers such as Joseph Epperson and Kurt Carlson, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Mark Lowe's contributions to the field of shape-based targeting systems demonstrate his commitment to advancing technology. His innovative patents and collaborative efforts highlight his role as a key player in the industry.