Company Filing History:
Years Active: 2010-2021
Title: Mark Lieberman: Innovator in Digital Advertising Technology
Introduction
Mark Lieberman is a notable inventor based in Thornwood, NY (US), recognized for his contributions to the field of digital advertising technology. With a total of 5 patents, Lieberman has made significant strides in integrating digital advertising with traditional television broadcasting.
Latest Patents
Among his latest innovations, Lieberman has developed a programmable and universal video serving platform that enables brand-safe digital ads to be inserted into linear television cable and broadcast programming feeds. This technology utilizes a cue message within the programming feed to signal when an ad can be inserted. Upon detection of this cue message, the system generates a VAST protocol ad request to a digital ad server, which includes programmable fields for audience impression and distribution platform information. The digital ad server then responds with a VAST response that identifies the digital ad for insertion, allowing for seamless integration during the designated ad spot. This process can be applied on a national scale or targeted to specific geographic markets.
Another significant patent focuses on cross-channel digital and IoT advertising, which is triggered by a cue message in both linear and non-linear television programming streams. This cue message not only alerts local service providers about upcoming breaks in programming but also initiates the running of ads across various digital media platforms, including mobile and Internet-based channels.
Career Highlights
Throughout his career, Lieberman has worked with several companies, including Tra, Inc. and Viamedia, Inc. His work has been instrumental in advancing the capabilities of digital advertising, particularly in how it interacts with traditional media.
Collaborations
Lieberman has collaborated with notable professionals in the industry, including William Morris Harvey and Gerald Leo Despain. Their combined expertise has contributed to the development of innovative advertising solutions.
Conclusion
Mark Lieberman stands out as a pioneering inventor in the realm of digital advertising technology. His patents reflect a commitment to enhancing the integration of digital ads with traditional broadcasting, paving the way for future innovations in the industry.