Mark Anthony Diaz Rocha

Title: Mark Anthony Diaz Rocha: Patent Innovation in Advertising Monitoring.

Introduction

Mark Anthony Diaz Rocha is an inventor associated with Whittier, California, and Directv, LLC. His patent work addresses methods and apparatus for monitoring advertising across media access clients.

Latest Patents

The available information identifies one patent associated with Diaz Rocha: “Methods and Apparatus to Monitor Advertising on Media Access Clients.” The invention describes an intermediate client device that communicates with multiple media access clients and a remote service. It accesses two media asset logs and handles them differently according to the type of advertisement insertion involved. For a log associated with client-side ad insertion, the device parses the log. For a log associated with server-side ad insertion, it sends the log to the remote service without parsing it locally. This approach distinguishes between ad insertion methods when collecting and transmitting advertising data.

Career Highlights

Diaz Rocha’s listed patent reflects work on media technology and advertising measurement. The disclosed system focuses on how media asset logs are processed and shared, with the goal of supporting monitoring across different client and server advertising workflows. The available details associate him with Directv, LLC.

Collaborations

The provided information names Surendiran Dhayala Rajan and Suroor Wizarath Ali as coworkers. It does not specify their roles in the patent or describe particular collaborative contributions.

Conclusion

Mark Anthony Diaz Rocha’s identified patent concerns a practical method for monitoring advertising across media access clients by adapting log processing to the ad insertion type.