Mark A Wheatley

Title: Mark A Wheatley: Innovator in Audience Analysis Technology

Introduction

Mark A Wheatley is a notable inventor based in Maidenhead, GB. He has made significant contributions to the field of audience analysis technology, holding a total of 4 patents. His work focuses on methods that enhance the understanding of audience participation and program identification.

Latest Patents

One of Wheatley's latest patents is titled "Analysing viewing data to estimate audience participation." This invention provides a method for analyzing audience data from channels selected by a channel selector device. The method includes a capping procedure that limits the maximum length of time a channel can be selected, allowing for more accurate estimations of audience participation across different demographics.

Another significant patent is "Identifying a received programme stream." This system involves measuring the relative luminance of predetermined areas in program frames to identify program streams displayed at a receiver location. The data collected is then correlated with reference data to enhance the accuracy of program identification.

Career Highlights

Throughout his career, Mark A Wheatley has worked with several prominent companies, including Racal-Dana Instruments Limited and Taylor Nelson Sofres, Plc. His experience in these organizations has contributed to his expertise in audience analysis and technology development.

Collaborations

Wheatley has collaborated with notable individuals in his field, including Peter Wilcox and Andrew Clive Roberts. These collaborations have likely enriched his work and led to innovative advancements in audience analysis technology.

Conclusion

Mark A Wheatley is a distinguished inventor whose work in audience analysis technology has made a significant impact. His patents reflect a commitment to improving the understanding of audience engagement and program identification.