Company Filing History:
Years Active: 2023
Title: Marissa R Beck: Innovator in Impression Allocation Systems
Introduction
Marissa R Beck is a notable inventor based in Stanford, California. She has made significant contributions to the field of advertising technology, particularly through her innovative patent related to impression allocation systems.
Latest Patents
Marissa holds a patent for an "Impression allocation system and methods using an auction that considers losing bids." This invention comprises a delivery engine, a statistics collector, a forecasting module, and an optimization engine, along with a direct demand source. The delivery engine is designed to receive indirect demand, direct demand, and optimization information, which it utilizes to allocate impressions and serve advertisements. The statistics collector gathers information from the delivery engine and inputs from the forecasting module. The forecasting module aids in smoothing the rate at which direct demand is allocated. The optimization engine processes information from the statistics collector, forecasting module, and direct demand source to generate bids for direct demand. This invention is particularly advantageous as it encourages performance bidders to bid honestly, eliminates adverse selection against publishers, and enhances the efficiency and total value produced by the auction.
Career Highlights
Marissa R Beck is currently associated with OpenX Technologies, Inc., where she applies her expertise in advertising technology. Her work focuses on developing systems that improve the efficiency of ad auctions and enhance the overall value for publishers and advertisers alike.
Collaborations
Throughout her career, Marissa has collaborated with esteemed colleagues such as Paul R Milgrom and Stephan Cunningham. These collaborations have further enriched her work and contributed to advancements in the field.
Conclusion
Marissa R Beck is a pioneering inventor whose work in impression allocation systems has made a significant impact on advertising technology. Her innovative solutions continue to shape the industry and improve the efficiency of ad auctions.