Marisa J Walster

Title: Marisa J Walster: Innovator in Point of Sale Systems and Marketing Technologies

Introduction

Marisa J Walster is a notable inventor based in New York, NY (US). She has made significant contributions to the fields of point of sale systems and marketing technologies. With a total of 2 patents, her work reflects a commitment to enhancing consumer experiences through innovative solutions.

Latest Patents

Marisa's latest patents include a "System and method for multi-connection point of sale terminal for activity tracking." This system is designed to monitor and operate a hybrid reward system using a multi-channel point of sale terminal. It performs operations such as receiving reward program information and transaction information when a reward program instrument is presented. Additionally, it facilitates transaction authorization requests to ensure seamless transactions.

Another significant patent is for "Systems and methods for tailoring marketing." This invention utilizes a collaborative filtering algorithm to determine a consumer relevance value associated with an item. It enables the recommendation of items to consumers based on their preferences and generates ranked lists of items to enhance marketing strategies.

Career Highlights

Marisa currently works at American Express Travel Related Services Company, Inc., where she applies her expertise in developing innovative solutions. Her role involves leveraging technology to improve customer engagement and streamline transaction processes.

Collaborations

Some of Marisa's coworkers include Sara Bain and I-Hsin Chuang, who contribute to her projects and innovations. Their collaboration fosters a creative environment that enhances the development of new technologies.

Conclusion

Marisa J Walster is a pioneering inventor whose work in point of sale systems and marketing technologies has made a significant impact. Her patents demonstrate her ability to innovate and improve consumer interactions in the marketplace.