Company Filing History:
Years Active: 1998-2007
Title: Marina Lima Roesler: Innovator in Interactive Multimedia Advertising
Introduction
Marina Lima Roesler is a notable inventor based in Westfield, NJ (US). She has made significant contributions to the field of interactive multimedia advertising and electronic commerce. With a total of 2 patents, her work has paved the way for advancements in targeted advertising and personalized information displays.
Latest Patents
One of her latest patents is titled "Interactive multimedia advertising and electronic commerce on a hypertext network." This invention provides a system and method for delivering targeted, interactive advertisements and e-commerce capabilities through a hypertext network. The system allows advertising software to be loaded onto a user's client computer via a browser, partitioning the display screen into a browser area and an advertising area. Users can control the presentation and content of advertisements while also having access to secure purchase and electronic coupon controls.
Another significant patent is "Personalized real-time information display as a portion of a screen saver." This invention aggregates information feeds from multiple sources and formats them for personalized display. When a user requests information, the system responds with a screen saver that includes up-to-date information tailored to the user's interests, such as traffic, weather, and sports. The system activates the screen saver after a period of inactivity, retrieving and displaying personalized data without interrupting the screen saver function.
Career Highlights
Marina is currently employed at AT&T Corp., where she continues to innovate in the field of advertising technology. Her work has been instrumental in enhancing user experience through personalized and interactive solutions.
Collaborations
Some of her notable coworkers include James M Farber and Bruce Lowell Hanson, who have contributed to her projects and innovations.
Conclusion
Marina Lima Roesler is a pioneering inventor whose work in interactive multimedia advertising and personalized information systems has made a lasting impact. Her patents reflect her commitment to enhancing user engagement and experience in the digital landscape.