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For the Inventor, By the Inventor

Durham, NC, United States of America

Marcia Lambert Peters

USPTO Granted Patents = 39


Average Co-Inventor Count = 2.6

ph-index = 31

Forward Citations = 3,846(Granted Patents)


Location History:

  • Pittsboro, NC (US) (1994 - 1997)
  • Raleigh, NC (US) (2000 - 2013)
  • Durham, NC (US) (2005 - 2014)

Company Filing History:

goldMedal39 out of 164,108 
 
International Business Machines Corporation
 patents

Years Active: 1994-2014

where 'Filed Patents' based on already Granted Patents

39 patents (USPTO):
1. 8825526 - Method and system for providing targeted advertising in public places and carriers (2014-09-02),
2. 8543644 - URL-based sticky routing tokens using a server-side cookie jar (2013-09-24),
3. 8239445 - URL-based sticky routing tokens using a server-side cookie jar (2012-08-07),
4. 7362973 - Protecting secret data entry from infrared and audio eavesdropping (2008-04-22),
5. 7254526 - Apparatus and method for determining compatibility of web sites with designated requirements based on functional characteristics of the web sites (2007-08-07),
6. 7213071 - Quality of service improvements for network transactions (2007-05-01),
7. 7134012 - Methods, systems and computer program products for detecting a spoofed source address in IP datagrams (2006-11-07),
8. 7076441 - Identification and tracking of persons using RFID-tagged items in store environments (2006-07-11),
9. 7069452 - Methods, systems and computer program products for secure firmware updates (2006-06-27),
10. 7028184 - Technique for digitally notarizing a collection of data streams (2006-04-11),
11. 7003584 - Apparatus and method for accessing request header information using a transcoding filter servlet (2006-02-21),
12. 7003565 - Clickstream data collection technique (2006-02-21),
13. 7000834 - Method to address security and privacy issue of the use of RFID systems to track consumer products (2006-02-21),
14. 6990444 - Methods, systems, and computer program products for securely transforming an audio stream to encoded text (2006-01-24),
15. 6981210 - Self-maintaining web browser bookmarks (2005-12-27),

Title: Innovator Spotlight: Marcia Lambert Peters

Introduction: Marcia Lambert Peters is a prominent inventor based in Durham, NC, who holds an impressive portfolio of 39 patents. Her innovative work primarily focuses on advancements in targeted advertising and web session management technologies.

Latest Patents: Peters' latest inventions showcase her expertise in advertising technology. One of her significant patents is a method and system for providing targeted advertising in public places and carriers. This innovative approach collects data regarding the demographics, purchasing history, and personal preferences of individuals present in venues such as trains, buses, shopping malls, and airports. By leveraging information from personal digital assistants (PDAs) and wireless devices, her system efficiently selects and displays appropriate advertisements tailored to the interests of the audience.

Additionally, she holds a patent for URL-based sticky routing tokens using a server-side cookie jar. This technology enables a seamless session creation between clients and servers, where modifications to the Uniform Resource Locator (URL) facilitate the transfer of information. Her system allows sessions to persist without relying on clients' abilities to store cookies, enhancing user experience during related transactions.

Career Highlights: Peters is currently associated with the International Business Machines Corporation (IBM), where her innovative contributions continue to drive technological advancements. Her work at IBM places her among the leading figures in the field of advertising and web technology.

Collaborations: Throughout her career, Marcia Lambert Peters has had the opportunity to collaborate with talented peers, including John Raithel Hind and Brad Byer Topol. Their teamwork exemplifies the spirit of innovation that drives forward-thinking projects at IBM.

Conclusion: Marcia Lambert Peters stands as a testament to the power of innovation in technology. With her extensive patent portfolio and her role at IBM, she continues to influence the landscape of targeted advertising and session management, shaping the future of how information is exchanged in public spaces.

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