Durham, NC, United States of America

Marcia Lambert Peters

This inventor holds 39 USPTO granted patents, plus 3 CIPO patents, primarily in Network Security. Top assignee: International Business Machines Corporation. Active years: 1994-2014.

IDiyas Innovation Intelligence. (2026). Inventor Profile: Marcia Lambert Peters. Retrieved from https://idiyas.com/inventor/marcia-lambert-peters

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile


% Patents Active = 82.1


Average Co-Inventor Count = 2.6

ph-index = 31

Forward Citations = 3,857(Granted Patents)


Location History:

  • Pittsboro, NC (US) (1994 - 1997)
  • Raleigh, NC (US) (2000 - 2013)
  • Durham, NC (US) (2005 - 2014)

Company Filing History:


Years Active: 1994-2014

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Areas of Expertise:
Network Security
RFID Tracking
Data Encryption
Targeted Advertising
Secure Firmware Updates
Clickstream Analysis
Device Authentication
Privacy Protection
Wireless Communication
Access Control
Data Notarization
Quality of Service
39 patents (USPTO):Explore Patents

Title: Innovator Spotlight: Marcia Lambert Peters

Introduction: Marcia Lambert Peters is a prominent inventor based in Durham, NC, who holds an impressive portfolio of 39 patents. Her innovative work primarily focuses on advancements in targeted advertising and web session management technologies.

Latest Patents: Peters' latest inventions showcase her expertise in advertising technology. One of her significant patents is a method and system for providing targeted advertising in public places and carriers. This innovative approach collects data regarding the demographics, purchasing history, and personal preferences of individuals present in venues such as trains, buses, shopping malls, and airports. By leveraging information from personal digital assistants (PDAs) and wireless devices, her system efficiently selects and displays appropriate advertisements tailored to the interests of the audience.

Additionally, she holds a patent for URL-based sticky routing tokens using a server-side cookie jar. This technology enables a seamless session creation between clients and servers, where modifications to the Uniform Resource Locator (URL) facilitate the transfer of information. Her system allows sessions to persist without relying on clients' abilities to store cookies, enhancing user experience during related transactions.

Career Highlights: Peters is currently associated with the International Business Machines Corporation (IBM), where her innovative contributions continue to drive technological advancements. Her work at IBM places her among the leading figures in the field of advertising and web technology.

Collaborations: Throughout her career, Marcia Lambert Peters has had the opportunity to collaborate with talented peers, including John Raithel Hind and Brad Byer Topol. Their teamwork exemplifies the spirit of innovation that drives forward-thinking projects at IBM.

Conclusion: Marcia Lambert Peters stands as a testament to the power of innovation in technology. With her extensive patent portfolio and her role at IBM, she continues to influence the landscape of targeted advertising and session management, shaping the future of how information is exchanged in public spaces.

Profile summary based on public USPTO records.
Data Sources: USPTO Patent Grant XML, Patent Center, EPO & CIPO • Normalized by IDiyas Innovation Graph. Methodology & provenance architecturePlease report any incorrect information to [email protected]
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