Company Filing History:
Years Active: 2018-2021
Title: Innovations by Manajit Rath
Introduction
Manajit Rath is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of media technology, particularly in enhancing audience engagement and brand promotion through innovative systems and methods. With a total of 2 patents, Rath's work reflects a deep understanding of the intersection between technology and marketing.
Latest Patents
One of Rath's latest patents is titled "System and a method for enhancing audience reach and brand promotion through television." This invention provides a unique approach to social media marketing by integrating social media messages, such as Twitter messages, into television broadcasts. The system effectively promotes brands, sale offers, discount deals, and social contests to audiences who may not have internet access. By automatically collecting and displaying positive tweets on selected TV channels, the system enhances brand awareness and engagement.
Another significant patent is "System and method for automatic content recognition and audience measurement for television channels and advertisements." This invention measures audience participation in TV programs and advertisements by analyzing various factors, including age and gender. The monitoring device records audio and visual outputs while detecting audience engagement levels through expressions and eye movement. This innovative approach allows for a comprehensive understanding of viewer behavior and preferences.
Career Highlights
Manajit Rath is currently associated with Surewaves Mediatech Private Limited, where he continues to develop cutting-edge solutions in media technology. His work has positioned him as a key player in the industry, contributing to advancements that bridge traditional media and digital engagement.
Collaborations
Rath collaborates with talented professionals in his field, including Rajendra Kumar Khare and Kishore Adekhandi Krishnamurthy. These collaborations enhance the innovative capacity of his projects and contribute to the success of their shared endeavors.
Conclusion
Manajit Rath's contributions to media technology through his patents demonstrate his commitment to innovation and audience engagement. His work not only enhances brand promotion but also provides valuable insights into viewer behavior. As he continues to develop new technologies, Rath remains a significant figure in the realm of media innovation.