Company Filing History:
Years Active: 2016
Title: Innovations of Maksim Pashkevich
Introduction
Maksim Pashkevich is an accomplished inventor based in Mountain View, CA (US). He has made significant contributions to the field of advertisement effectiveness through his innovative patent. His work focuses on measuring the impact of online video ads, which is crucial in today's digital marketing landscape.
Latest Patents
Maksim holds a patent titled "Using follow-on search behavior to measure the effectiveness of online video ads." This patent describes an advertisement effectiveness module that determines a search lift value for various impressions of an advertisement. The search lift value is calculated based on the relevancy of user searches before and after each advertisement impression. The module also compares average search lift values across different formats to assess their effectiveness.
Career Highlights
Maksim Pashkevich is currently employed at Google Inc., where he applies his expertise in advertisement technology. His innovative approach to measuring ad effectiveness has positioned him as a valuable asset in the tech industry.
Collaborations
Maksim collaborates with notable professionals in his field, including his coworker Daniel John Zigmond. Their combined efforts contribute to advancements in advertisement technology and effectiveness measurement.
Conclusion
Maksim Pashkevich's work exemplifies the intersection of technology and marketing, showcasing how innovative patents can enhance the effectiveness of online advertising. His contributions are vital in shaping the future of digital marketing strategies.