Location History:
- New York, NY (US) (2000 - 2010)
- Brooklyn, NY (US) (2014 - 2018)
Company Filing History:
Years Active: 2000-2018
Title: Innovations by Lucas Saunders Gebb: A Visionary in Targeted Advertising
Introduction
Lucas Saunders Gebb, an inventive mind hailing from Brooklyn, NY, has made significant contributions to the field of targeted advertising through his remarkable inventions. He holds ten patents, each reflecting his innovative spirit and dedication to enhancing marketing strategies.
Latest Patents
Among his latest patents, two notable innovations stand out. The first patent focuses on expenditures based on ad impressions. This invention comprises a comprehensive system, method, and article of manufacture designed to optimize the targeting of ad impressions. The process involves transmitting a list of customer records to a service provider system that identifies matched customers and installs cookies on their web clients. It further details how the system receives campaign requests from merchants and updates cookies with specific flags to guide media buying decisions based on expenditure comparisons between targeted and non-targeted impressions.
The second patent mirrors the invention’s principles with a refined approach, further solidifying Lucas's contributions in the realm of targeted ad strategies. Both patents signify Lucas's commitment to improving marketing efficiency by utilizing data-driven tactics.
Career Highlights
Lucas currently serves at American Express Travel Related Services Company, Inc., where his innovative ideas help shape the future of advertising and customer engagement. His role at such a prominent organization highlights his expertise and the value he adds to the field.
Collaborations
Throughout his career, Lucas has collaborated with talented individuals such as Fred Alan Bishop and Michael Richard Barrett. These partnerships have enabled him to develop and refine his inventive concepts, contributing to the ongoing evolution of targeted advertising methodologies.
Conclusion
In summary, Lucas Saunders Gebb's work stands as a testament to the power of innovation within the advertising industry. His ten patents not only address current market challenges but also pave the way for future advancements in targeted customer engagement strategies. As he continues to innovate at American Express, the impact of his contributions will undoubtedly resonate across various sectors in the years to come.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.