Location History:
- Mt. Lebanon Township, Allegheny County, PA (US) (1993)
- Pittsburgh, PA (US) (1989 - 1994)
Company Filing History:
Years Active: 1989-1994
Title: Innovations of Lewis F Hanes in Neuroscience and Commercial Evaluation
Introduction
Lewis F Hanes, an accomplished inventor based in Pittsburgh, PA, has made significant contributions to the field of neuroscience and commercial evaluation through his innovative patents. With a total of four patents to his name, Hanes has developed methods that significantly enhance our understanding of cognitive engagement and attention during training and commercial content.
Latest Patents
Hanes's latest inventions include a patent titled "Method for training material evaluation with method of EEG spectral." This invention comprises a method and apparatus for measuring student EEG during the presentation of training materials via videotape. By analyzing alpha (8-12 Hz) and beta (16-24 Hz) activities, the invention gauges attention and cognitive activity, allowing educators to assess comprehension effectively. An increased level of attention indicates a better understanding of the material, while higher cognitive activity corresponds to misunderstandings. Additionally, the invention measures evoked potentials in response to multiple-choice questions which help in evaluating comprehension based on midterm responses.
Another significant patent is the "Method and apparatus for physiological evaluation of short films." This innovative solution employs a personal computer with an A/D converter to record EEG activity during commercial evaluations. By assessing attention and cognition through alpha and beta frequency content, Hanes's method allows advertisers to understand their commercials' impact more effectively. The analysis of event-related potentials (ERP) further elucidates stimulus responses, thereby providing insights into consumer behavior and memory regarding a product.
Career Highlights
Currently, Lewis F Hanes is associated with the Westinghouse Electric Corporation, where he leverages his expertise to drive innovations in technology and evaluation methodologies. His contributions in the field have proven valuable in pushing the boundaries of how we understand cognitive engagement in various contexts, particularly education and advertising.
Collaborations
Hanes has collaborated with notable colleagues, including Albert L Schmidt and Gary W Sherwin, enhancing the collective contributions to their work in experimental psychology and commercial analysis. This collaborative effort has cultivated a rich environment for developing and refining innovative methodologies.
Conclusion
Lewis F Hanes stands out as a notable figure in the field of neuroscience and commercial evaluation, with his innovative approaches significantly impacting how educators and advertisers understand attention and cognitive processing. His patents serve as a testament to the power of innovation in bridging the gap between technology and human understanding, reflecting a commitment to advancing knowledge in practical applications.