Location History:
- Southlake, TX (US) (2006 - 2012)
- Kailua, HI (US) (2010 - 2012)
Company Filing History:
6 out of 16 
1 out of 1 
1 out of 3 Years Active: 2006-2012
Title: Lester K Chu: Innovator in Digital Advertising Solutions
Introduction
Lester K Chu is a notable inventor based in Southlake, TX (US), recognized for his contributions to digital advertising technologies. With a total of 8 patents to his name, he has made significant strides in the field of online marketing and advertising systems.
Latest Patents
Among his latest innovations is the patent for an "Integrated pay per click and pay per call listings." This invention features a response subsystem that includes multiple listings, with at least one associated with a first type of per-hit fee and another with a second type of per-hit fee. Additionally, a translation subsystem is designed to facilitate the conversion between these two types of fees. Another significant patent is the "Business rating placement heuristic," which outlines a system and method for distributing information. This system incorporates category-based, geography-based, and ratings-based attributes to enhance the focus of the information being distributed.
Career Highlights
Lester has had a distinguished career, working with prominent companies such as Supermedia LLC and Verizon Directories Corporation. His experience in these organizations has allowed him to develop and refine his innovative ideas in the realm of digital advertising.
Collaborations
Throughout his career, Lester has collaborated with talented individuals, including Edwin Y Harada and Douglas G Heatherly. These partnerships have contributed to the successful development of his patented technologies.
Conclusion
Lester K Chu stands out as a significant figure in the field of digital advertising, with a strong portfolio of patents that reflect his innovative spirit and expertise. His work continues to influence the way businesses approach online marketing strategies.