Company Filing History:
Years Active: 2015-2023
Title: Innovations of Leo T Craig
Introduction
Leo T Craig is a notable inventor based in Herndon, VA (US). He has made significant contributions to the field of technology, particularly in the area of demand side platforms. With a total of 6 patents to his name, Craig has demonstrated a strong commitment to innovation and advancement in his field.
Latest Patents
One of Craig's latest patents is titled "Systems and methods for using server side cookies by a demand side platform." This patent focuses on methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method involves establishing a cookie mapping for a user, which includes a mapping of user identifiers from advertisement exchanges to a user identifier assigned by the DSP. The DSP stores a first mapping to the user identifier, which comprises a first user ID received from a first exchange and a first exchange ID. Additionally, a bidder inserts a pixel into a bid for an impression opportunity to a second exchange, which includes a key to the cookie mapping and a second user ID.
Career Highlights
Leo T Craig is currently employed at MediaMath, Inc., where he continues to innovate and develop new technologies. His work has had a significant impact on the way digital advertising operates, particularly in enhancing user identification processes across various platforms.
Collaborations
Throughout his career, Craig has collaborated with notable professionals in the industry, including Yehuda Ari Buchalter and Paul M Mason. These collaborations have contributed to the development of advanced technologies and solutions in the field.
Conclusion
In summary, Leo T Craig is a distinguished inventor whose work in demand side platforms has led to significant advancements in user identification methods. His contributions continue to shape the future of digital advertising technology.