Lee M Chen

Title: Innovations of Lee M Chen

Introduction

Lee M Chen is an accomplished inventor based in Irvine, CA. She has made significant contributions to the field of digital television broadcasting. Her innovative approach focuses on enhancing viewer experience through customized advertisements.

Latest Patents

Lee M Chen holds a patent titled "Methods and systems for mass customization of digital television broadcasts in DASE environments." This patent describes methods and systems for the mass customization of digital television broadcasts by injecting ad-applications into various sub-streams of the transport stream. These applications are received in a dormant state by the client-side set-top box. When a commercial is to be shown, a broadcaster sends a generic time-stamped trigger to a dispatching application. This application uses a keyword matching algorithm to determine which ad-application to execute. The dispatching application then converts the generic trigger into a chosen-ad trigger, which is routed to the selected ad-application. Upon receiving this trigger, the chosen ad-application executes, displaying an advertisement tailored to the individual viewer's interests. Lee M Chen has 1 patent to her name.

Career Highlights

Lee M Chen is currently employed at Sharp Laboratories of America, Inc. Her work there focuses on advancing technologies in digital broadcasting. She has been recognized for her innovative contributions to the field.

Collaborations

Lee M Chen collaborates with her coworker, Eddie M Schwalb, to further enhance their projects and drive innovation in their respective areas of expertise.

Conclusion

Lee M Chen's work in digital television broadcasting exemplifies the power of innovation in enhancing viewer experiences. Her patented methods for customizing advertisements demonstrate her commitment to advancing technology in this field.